Clearly, as always, content is king. This is becoming more and more etched in stone since the rise of the Tablet market, where users can fly in and out of app based sites. The content needs to be engaging, relevant, on trend and informative. I personally think the visual side of content is extremely important. Us right brain thinkers respond and retain much better when offered visual hooks.

When it comes to journalism and tabloids it’s becoming clear that Tablets are the future. Content will need to be more accurate than ever to avoid the swiftness of the social media communities in their response. But who will be creating this content?

Tablet journalism is the future – but what are we doing about it? Roy Greenslade recently blogged on the Guardian website about an insightful article on Digital Journalism by John Meehan, former editor of the Hull Daily Mail. Go here to read the blog – http://bit.ly/rJWKPz

Not only do we feel a bit like proud parents on sports day, we also saw a real spike in the Poke app sales. Well done, team!

As with the core wordpress code make sure that all the plugins that you use are kept up to date and are compatible and supported with the latest version of wordpress and only use a plugin when absolutely necessary. For more help on managing plugins visit wordpress.org

For more go to Mashable Social Media

Varnish Cache is a web application accelerator or a caching HTTP reverse proxy. The server can be installed in front of any HTTP web server and can be configured to cache the content being served by that web server. This can massively speed up the delivery of web pages and also results in decreasing the load on the web server considerably which is very important for busy sites which have a heavy reliance of content being delivered from a database.

The Poke is now the fastest growing humour website in the UK.

Matthew has a diverse background in Social Media and has delivered nationally recognised projects to clients such as Central Government Agencies, Championship Football Clubs and international retail companies. Having worked in the public sector as an Engagement Officer and the private sector as a Project Manager for an international Consultancy Matthew is skilled in the use of social media to achieve outcomes no matter what the challenge.

Matthew is able to develop profiles, create strategy, target audience, develop functionality, evidence return of investment, educate and mentor on the practical and effective use of social media to build and develop the online presence.

Foodservice Footprint is the leading source of information on Sustainability for the foodservice supply sector in the UK.  Footprint Media Group specified a website to compliment their printed publications.  We worked to a brief to produce a website that can be easily updated and which can comfortably edited by any of the editorial team irrespective of their technical experience.  This was achieved using standard WordPress content types and custom content types tailored to their exact needs.  The site allows them to publish current news as well as to finally publish their valuable back catalogue of magazine content online.  Before going live, face-to-face training in how to use the site was provided to all key members of the editorial team.

The site allows them to provide back copies as downloads and other documents or resources they wish to make available to their readers, with a private area for their Forum Members.  The private area allows premium content to be made available only to that group.

The Poke is now the fastest growing humour website in the UK with up to four millions page views per month. Lyndon Ash was contacted as the original site was experiencing prolonged periods of downtime. We tidied up the site design and set about updating and hardening the WordPress installation that had been neglected since the initial launch. We managed the move to a new server, installed caching within WordPress and worked closely with the ISP in installing and configuring Varnish Cache which is an open source web application accelerator that can dramatically speed up website page delivery.

We have since developed and released a successful Poke iPhone application and produced a viral video to promote the iPhone application. An Android version of the application is to be released at the start of November 2011

The Poke is the UK’s funniest and fastest-growing news satire and humour website.